Influencer Marketing

The internet economy where individuals monetize audiences — ads, memberships, merch, brand deals — and platforms compete to host them.

The internet habit of treating followings as social power — lifestyle curation, parasocial fame, and the soft sell of everyday aspiration.

When corporate accounts roast each other (and users) — Wendy's-era brand voice as entertainment and marketing.

Feed aesthetics, Stories, likes-as-status, and the filtered self — how Instagram trained a generation to perform photogenic life.

The cultural moment when buying dupes — knockoff luxury goods — became not just accepted but celebrated.

The ritual of filming a package open — ASMR cardboard, haul energy, and product revelation as entertainment.