This Is Fine
KC Green's 2013 comic dog calmly sipping coffee in a burning room — the internet's favorite denial emoji.
A reaction image for pretending everything is okay while the situation is clearly on fire — bemused acceptance, coping, or outright denial. Usually the first two panels of KC Green's 'On Fire' strip (dog: 'This is fine').
History
Drawn by KC Green for the webcomic Gunshow in a 2013 strip titled 'On Fire.' Know Your Meme traces early viral spread to September 2014 on Reddit/Imgur; the panels became a defining mid-2010s coping meme and remained a political/news reaction staple for years after.
Cultural scores
Editorial estimates of cultural weight — Current Popularity tracks how much people are posting about this now, not historical fame.
Current Popularity = how actively people are posting about this today. Influence = lasting footprint. Cringe = online reception. Brainrot = absurdist energy. Scores last reviewed 2026-07-25. How scoring works
Timeline
2013
KC Green publishes the Gunshow strip 'On Fire'
Sep 2014
Two-panel crop spreads on Reddit/Imgur without attribution
2016
Peak mainstream recognition; used heavily in politics and news commentary
2016
Green publishes a 'This is Not Fine' follow-up on The Nib
2023+
Continues as a durable reaction image; licensed appearances in games/merch
Examples
- “Posting the dog during a work meltdown: 'This is fine'”
- “News cycle dumpster fire + This Is Fine reaction”
- “Group chat after everyone ignores a looming deadline”
Media
Related entries
Culturally linked — not random recommendations.
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Hide the Pain Harold
MemeHungarian stock-photo model András Arató — whose forced smile became the internet's face of polite suffering and fake enthusiasm.
Disaster Girl
MemeZoë Roth's childhood photo in front of a burning house — the smirk that launched a thousand photoshopped disasters.
Ah Shit. Here We Go Again
MemeCJ's GTA: San Andreas line turned 2019 reaction meme — the internet's shrug when the same mess starts over.
Chill Guy
MemeA cartoon dog character created by artist Philip Bank in November 2024 — hands in pockets, relaxed expression — that became a massive viral template representing the 'unbothered' mindset.
Press X to Doubt
MemeL.A. Noire's interrogation 'Doubt' prompt — the reaction image for 'I don't believe you.'
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Tel Aviv Impressed
MemeA blank-faced Netanyahu still captioned '*Tel Aviv Impressed*' — an Ohio Impressed-style reaction for content read as 'spiritually Israeli.'
References
Sources behind this entry. Prefer primary reporting and established culture archives over rumor.
- Gunshow (webcomic) — Wikipedia
en.wikipedia.org
- The Meme That Defined a Decade — The Atlantic
theatlantic.com