Shoes
Liam Kyle Sullivan as Kelly — the 2006 'Shoes' music-video comedy that became one of YouTube's first comedy mega-hits.
A satirical music video of materialistic valley-girl character Kelly obsessing over shoes. Early proof that YouTube comedy characters could go mainstream.
History
Liam Kyle Sullivan uploaded Shoes (as Kelly) to YouTube on May 5, 2006 after an earlier website post; it became one of the platform's first major comedy viral videos (Know Your Meme, Wikipedia).
Cultural scores
Editorial estimates of cultural weight — Current Popularity tracks how much people are posting about this now, not historical fame.
Current Popularity = how actively people are posting about this today. Influence = lasting footprint. Cringe = online reception. Brainrot = absurdist energy. Scores last reviewed 2026-07-25. How scoring works
Timeline
May 5, 2006
Shoes music video uploaded to YouTube
2006–08
Tens of millions of views; People's Choice recognition
2020
Sullivan returns as Kelly with a mask-themed parody
Examples
- “Quoting 'shoes' in Kelly's deadpan cadence”
- “Calling 2006 YouTube comedy the Shoes era”
- “Referencing Kelly alongside other early YouTube characters”
Media
Related entries
Culturally linked — not random recommendations.
YouTube Rewind
EventYouTube's annual year-in-review spectacle — from celebration of platform culture to the internet's favorite thing to hate-watch.
Charlie Bit My Finger
MemeThe 2007 British home video of Harry and baby Charlie — 'Charlie bit me' — one of YouTube's defining early viral hits.
Evolution of Dance
MemeJudson Laipply's medley of dance crazes — one of YouTube's earliest mega-hits and a time capsule of pre-TikTok dance virality.
Fred
MemeLucas Cruikshank's high-pitched Fred Figglehorn — early YouTube's hyperactive kid character who crossed into Nickelodeon movies.
Annoying Orange
MemeDane Boedigheimer's talking kitchen fruit — the late-2000s YouTube comedy machine that became a cartoon and punchline for loud web humor.
References
Sources behind this entry. Prefer primary reporting and established culture archives over rumor.
- Shoes — Know Your Meme
knowyourmeme.com
- Shoes — Wikipedia
en.wikipedia.org